Because the whole video watching eco-system benefits from this solution. Here's the deal: Content distribution rights are a matter of big controversy. Today – Google and YouTube, who have recently been under FTC investigation for illegal advertising content distribution, are now limiting others from downloading videos from their website. And it’s a challenge for the entire industry.
Well, there are times when you want an alternative experience where you can play these videos offline and show them to people in places where you don’t have an internet connection. And online streaming doesn’t always work good and not always available. So is it legal?
Here's what is written inside YouTube’s Terms of Service:
"You shall not download any Content unless you see a “download” or similar link displayed by YouTube on the Service for that Content.You shall not copy, reproduce, make available online or electronically transmit, publish, adapt, distribute, transmit, broadcast, display, sell, license, or otherwise exploit any Content for any other purposes without the prior written consent of YouTube or the respective licensors of the Content. YouTube and its licensors reserve all rights not expressly granted in and to the Service and the Content."
What YouTube does is broadcast its content through the internet. And what we're doing is simply allowing users to watch YouTube content later (a.k.a time-shifting) when broadcasting is not available. So we act as a DVR for YouTube, which can be compared to the same case with Sony and Universal in 1984. Long story short – if you have no internet connection, we think it’s totally fine to watch downloaded YouTube content.
As software developers that are preparing to release their product into the wild, we stumbled upon a few "expected" reactions from our favourite media blogs and websites. We won't call names but it seems like Google may use their monopoly advertising power to put unfair pressure on the official tech media to stop them from letting their readers know about our solution. Guys, if there really is unfair pressure from YouTube for talking about this and you agree with it – then you agree with citizen rights violation of constitution rights. Because what YouTube does – is that it tries to monopolize the consumption of multimedia content on the world scale. And it's good. But there have to be some boundries.
This software is an opportunity for you to reach out to more viewers that can watch this content offline on their mobile devices. The users that are not ready to pay a $12 flat subscription for YouTube Red might not have an internet connection available and this means they would miss a new episode of your show when offline.
By making creators’ content available offline – we engage users even when they wouldn’t have otherwise watched your videos and this provides higher chances for them to engage with your channel and return to YouTube for more videos. So this approach does not replace your YouTube page but actually enhances the viewing experience for your content viewers.
The bright side of this is – If Google really does put unfair pressure on editors not to write about our app, this can only mean one thing – they know that it would be a hit and users really want our solution. We truly believe that for users in the United States, and countries with similar laws, using Softorino YouTube Converter for downloading YouTube videos to your iPhone or iPad is legal. In other words, the Supreme Court has ruled our Softorino YT Converter as 100% legal.
You can download the app here: Download Softorino YouTube Converter
Marketing Director at Softorino